At Boston University's Adlab, I worked with a copywriter to create this piece for Wine Gallery, a local Boston wine shop. They wanted to target young professional women who may feel lost when choosing a wine. Wine Gallery has an approachable and friendly staff, who learn about your taste and match accordingly. We played off the idea of the Wine Gallery being your wine 'matchmaker,' pairing you with the perfect bottle. As art director I created the newspaper clipping, photographed it, and designed the ad in two sizes; one for a magazine, the other for a self-mailer.

