Hello, advertising. Acting as art director, I was teamed up with a copywriter and account manager to create this billboard for Bertucci's, as part of Boston University's  Adlab. Many brainstorming sessions and brilliant ideas later, this layout was chosen to be placed over the Kenmore Square restaurant. We were working in the spring after the Red Sox’s 2004 win, and located just four blocks from Fenway Park, the ad played off the excitement already brewing for the next World Series.